Media planning (20%)

– Research and analyze market trends to propose new growth initiatives.

– Identify potential growth opportunities to acquire new sellers/ buyers for the platform through Online Marketing channels.

– Build up the digital media plan as a solution for the business objective.

– Daily planning budget and tasks to deliver on time with acceptable results/outcomes.

Digital Campaign Execution: (70%)

– Responsible for execution, the day-to-day running of all search, social, and display advertising campaigns (under the guidance of line manager)

– Measure and report performance of all digital marketing campaigns and assess against goals (CPO, CPI, CPC, CPL…)

– Oversee paid traffic from online channels to ensure active user metrics and contribute to platform growth.

– Monitor audience targeting & segmentation strategies of each channel to identify opportunities for commercial growth.

– Identify trends and insights and optimize spend and performance based on the insights.

– Coordinate on creation of content and design process for materials and assets of paid ads.

Report & Analytics: (10%)

– Generate Campaign Reporting to have key learning for upcoming projects.

– Coordinate with BI team to generate and daily manage performance trackers/ dashboards of paid channel campaigns.

– Other tasks assigned by the Reporting Manager.

– Bachelor’s degree in Marketing and communication.

– Ability to analyze and be sensitive to the market.

– Understand Google AdWords, Meta Ads, and TikTok ads, increase YouTube views, optimize, run ads, Google banners, and Social channel boosting.

– Less than 1 year of experience successfully implementing marketing campaigns on online marketing channels. Love marketing and desire to stick and grow.

– Work with open minded, dedication, and enthusiasm

Apply via: https://careers.shopee.vn/job-detail/J01995200/1?channel=10001