Decision Lab is a company committed to driving new thinking and technology in marketing with Vietnam's most modern market research offering. Combining Decision Lab's thought leadership and problem-crunching capability with the industry's strongest data solutions provides a best-in-class offering for leading innovative brands ready to transform with changing market conditions. Decision Lab is well-known for its thought leadership in digital media and the understanding of a new generation of consumers. Collaborating with innovative multinational companies and prominent international technology leaders, it has established itself as a vanguard in the industry.